Based in India. Open to roles worldwide.
AMAL SURESH BABU
Creative Strategist
Scaling Brands Through Performance Ads & High-Retention Video
I shape video ads from concept and script through editing, motion graphics, and sound design. I bring a performance mindset to creative work, and I also create Malayalam science and mystery videos for AMAL-talks.
How I work
- 01Research
- 02Scripting
- 03Shooting
- 04Video editing
- 05Motion graphics
- 06Posting in Meta and Google Ads
- 07OptimizingScale what wins. Stop what doesn't.
Creative Strategy & Paid Advertising
Selected campaign creative from my work at Noottan Innovations.
AI-generated product ad
UGC product ad
Long-Form YouTube Content | AMAL-talks
End-to-end content for my channel, from concept and scripting to visual storytelling, editing, sound design, color grading, and final upload. The background score is my own, composed with AI, and I build the immersive sound design myself.
Event Films
Save the Date | Event Film
A save-the-date film created for a friend, shot on iPhone and edited into a polished visual story.
Event Highlight Editing
Fast paced event highlight edit showcasing dynamic cuts, vibrant visuals, and trendy social media style storytelling.
Showreel
A video showcasing my skills including color grading, speed manipulation, motion graphics, tracking, VFX compositing, audio design, and story driven editing for both long form and short form content.
Motion Graphics & Short Form Editing Demo
Showcasing my strong working knowledge of Adobe After Effects and DaVinci Resolve Fusion.
About Me
I bridge the gap between psychological storytelling and data-driven advertising.
While most video editing focuses purely on visual tricks, I focus on engineering human attention and directing it toward measurable business growth.
As a Creative Strategist at Noottan Innovations LLP and the creator behind AMAL-talks, I conceptualize, script, edit, and optimize videos designed to capture attention and scale revenue.
What I Bring to the Table:
- Performance Marketing & Ad Strategy: Designing high-converting visual hooks and ad scripts tested across Meta Ads Manager and Google Ads.
- High-Retention Visual Storytelling: Scripting and editing narrative content engineered for maximum audience retention.
- Motion Design & Post-Production: Delivering high-end motion graphics, atmospheric sound design, and cinematic color grading in DaVinci Resolve, Premiere Pro, and After Effects.
Skills
Strategic & Performance Skills:
- Creative Strategy & Ad Concepting: Building high-converting frameworks from scratch.
- Scriptwriting & Visual Hook Design: Engineering retention-first hooks for long-form and short-form content.
- Paid Campaign Management: Scaling results via Meta Ads Manager & Google Ads.
- Retention-Focused Storytelling: Pacing and psychological structuring to keep audiences glued.
Technical & Motion Skills:
- Advanced Video Editing: Expert execution in DaVinci Resolve & Premiere Pro.
- Motion Graphics & Visual FX: Dynamic animations in After Effects & Fusion.
- Cinematic Color Grading: Tonal control, balance, and mood creation.
- Atmospheric Sound Design: Immersive multi-track audio mixing.
- Compositing & Rotoscoping: Clean subject separation and advanced masking.
Technical Execution & Post-Production Mastery
The technical foundation behind every high-converting ad and retention-driven video I produce:
Cinematic Color Grading
Before & After color transformation demonstrating tonal control, contrast balance, and cinematic mood creation.
Advanced Masking and Rotoscoping
Precise rotoscoping and edge refinement with clean subject separation and controlled spill suppression.
Object Tracking and Compositing
Accurate tracking techniques with stable object integration and perspective alignment.
Speed Manipulation & Time Remapping
Dynamic time remapping techniques used to enhance pacing, emotion, and visual impact.
Short Form Content
High retention, fast paced edits optimized for Reels, Shorts, and social media performance.
Long Form Content
Structured storytelling, pacing control, and engagement focused editing for extended format videos.
Story Driven Structure & Retention Focused Editing
Strategic pacing, emotional rhythm, and attention control designed to maintain viewer engagement throughout the video.
Let's Work Together
If you’re looking to scale your brand with high-converting ads or captivate your audience with retention-engineered storytelling, let’s build something incredible.
mail2amalsureshbabu@gmail.comAvailable for freelance projects, ad campaigns, and creative collaborations.
© 2026 Amal Suresh Babu. Product names and logos are trademarks of their owners.